Pike fishing is a very popular pastime in North America and Europe. The exotic fish, known for its ferocity, will attack any type of hard bait. To some, the vicious bite and strong pull make pike fishing one of the most entertaining types of freshwater fishing. Lucky Craft’s North American and European development teams are working day and night in search of the best lures to catch pike. Because of their efforts, Lucky Craft’s giant jerkbaits and swimbaits are steadily improving.